2019 OECD Global Anti-Corruption and Integrity Forum

The advent of social media seemed to promise easier access to information and alternative sources, which would in turn facilitate collective action and empower civil society. However, more recent evidence suggests that social media can have a negative impact on political systems and public policy when not used in the public interest. Business models can adapt to the rise of social media by targeting users to sway public opinion, generating bias towards political messages and campaigns. This creates online echo chambers and fuels political polarisation. Moreover, the issues of information overload and fake news lead to increasing disinformation, distrust and political paralysis, undermining accountability. Our reality is neither a golden age or a dark age of social media. We can address these challenges by drawing from examples of responsible business conduct, as well as government initiatives and regulations.

This session will look at how to promote integrity and an evidence-based decision-making process in social media, politics and elections.